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BRAND ARCHITECTS BANK ON BRANDING
THE CART BEFORE THE HORSE |
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PLEASANT RIDGE, Mich. – Circle®Brands/iContact Designs, Inc., a suburban Detroit advertising and marketing firm specializing in branding, is pioneering the sale of a comprehensive brand identity and marketing package it created called BloomService®. The brand package includes the trademark name, consumer-friendly access channels including a highly coveted complementary toll-free vanity number 1-800-IN-BLOOM, the memorable tagline “The Floral Majority®” and all corresponding domains. “What makes this clever package unique,” says Circle®Brands/iContact Designs, Inc. president, Susan Murphy, “is that it was painstakingly conceived and assembled before a bona fide client was identified. And as far as we know, nothing like this has been done prior to being commissioned by a client.” Circle®Brands has built a reputation as an agency that nurtures good ideas. “An idea is a terrible thing to waste,” said Murphy. “When an inventive idea pops up we develop them, with or without an applicable client. We view our creative ventures as valuable real estate and sound investments in the future of our firm.” Murphy notes the agency is currently in various stages of developing several complete branding and marketing packages designed for the food service industry, restaurant/nightclubs, apparel and the beleaguered accounting industry to name a few. “Taking an idea, running with it and making it happen is our goal,”said Murphy. Originally created for sale to a major floriculture/gifting retailer, the agency’s objective with BloomService® and 1-800-IN-BLOOM is to create a branding effort specifically geared to facilitate rapid rise in instant brand recognition. “We wanted to identify and unite a name, number and web address that would be indelibly imprinted in the minds of consumers from the moment they saw or heard them,” said Murphy, who has since expanded the arena of potential suitors of the BloomService® mark, targeting varied industries as retail, healthcare, skincare, cosmetics, spas, pharmaceuticals/D-T-C markets, childcare centers and more. ### Ms. Susan Murphy can be reached for comment by calling 248.584.0007 or email smurphy [at] 1800inbloom.com. Information on BloomService, 1-800-IN-BLOOM and The Floral Majority® is available at www.1800inbloom.com. Information on Circle®Brands/iContact Designs, Inc. is available at www.circlerbrands.com. NOTE: The toll-free number is not for sale and can only be transferred as a part of the sale of the entire package. |
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BLOOMSERVICE® and The Floral Majority® are registered trademarks owned by Circle®Brands/iContact Designs, Inc. 1-800-IN-BLOOM, bloomservice.com, bloom-service.com, bloomservice.net, 1800inbloom.com, 1-800-in-bloom.com, 1-800-inbloom.com, 800inbloom.com, thefloralmajority.com and floralmajority.com are properties of Circle®Brands/iContact Designs, Inc. ©MMVIII Circle®Brands/iContact Designs, Inc. All Rights Reserved. |
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